Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook’s new options for...
Continue Reading Facebook’s Partner Categories: The Complete List (So Far)
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your...
Continue Reading 10 Social Media Ads that Help Nurture Buyer Decisions
Did you know buzzfeed advertises on Facebook? Did you know they’re not advertising for paid subscriptions or buzzfeed t-shirts or anything, but simply flogging their content/articles? Check it out: Of course, when I say their articles, that’s not entirely true;...
Continue Reading Content Marketing and Facebook: Paying For Readers?
Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. So...
Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category. Take a look and see for yourself: If it...
Continue Reading Facebook Ads: The Brilliant Ones Make It Look Easy
I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not...
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great...
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will...
Continue Reading How To Create Customer Profiles For Your Facebook Ad Campaigns
OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?” If the ad seems too on the mark, I wonder how much...
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up:...
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still — just a picture of...
Continue Reading Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re...
Continue Reading A Great Headline Deserves An Equally Great Image
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