Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that...
Continue Reading “Big Facebook Reveal” Actually IS Pretty Big News!
Facebook ad targeting only works if the ad’s messaging is just as targeted as the ad itself. Just before Valentine’s day I found this on my Facebook page. And note that it was MY page: Now, normally I’m a pretty good...
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don’t as much want to talk...
Facebook recommends you send your ad traffic to your fan page — they want to keep you within the FB eco-system. And there are some solid reasons for that: People who have decided to get on Facebook, generally want to...
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the...
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Facebook’s New Conversion Tracking is Pretty Great
If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality. I like sponsored stories not only because they lend social credibility to the ad, but because...
If you sell lots of different stuff, and your ad prominently features one item — even if that item is merely a stand-in for a whole category — guess what prospective customers want to see after they click your ad...
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here’s what the staff of PPC Hero considered their best lessons from the...
Continue Reading The Seven Best PPC Learnings from January 2013
I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all...
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on Facebook,...
Continue Reading How To Build Your Own Facebook PPC Campaign From Scratch
Does anyone remember the DeBeers Right Hand Ring campaign from like, 10 years ago? Instead of continuously pitching diamonds for engagement rings, DeBeers thought they’d try another angle of approach for their product: why not pitch the “I bought it...
Continue Reading Facebook Ads: What’s Your Angle of Approach?
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