When BoostCTR first started optimizing Facebook Ads, we were delayed for a few months on our ability to optimize images. Which left us with just headlines and copy. Now, if you talk to most people, they’d be apt to say...
Continue Reading The Easiest Part of A Facebook Ad to Optimize
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality...
“It pays to illustrate the end-result of using your product. Before-and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales.”...
The nature of Facebook Advertising dictates that advertisers don’t get the luxury of commissioning a custom photo, making vast majority of ad images either stock or client-supplied photos. But that hardly means you have to settle for boring or lame...
Continue Reading Choose an Unusual Angle For Your Facebook Ads
I love great black and white photos. Texture seems to come to life in black and white and older photos of the past just seem to belong to the world of black and white. But I hate them when it...
Continue Reading Beware Black & White Photos for Facebook Ads
Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing...
Continue Reading Your Image Should Be As Targeted As Your Copy
I came across a very well done Lead Generation Case Study on Facebook Advertising and thought I’d share some thoughts on the company’s testing savvy: As brief background, the case study involved generating leads for an online Jiu Jitsu Course, and theys...
Continue Reading Testing Rules and Opinion Drools — Especially For Facebook Ads!
The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing -- be interesting, friendly, and helpful. Beta Brand has managed to navigate both rules brilliantly.
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards...
Continue Reading Narcissism Isn’t Social: How To Engage With Your Audience
“Proverbs contradict each other. That is the wisdom of a people” — Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer...
Continue Reading Joining the Conversation vs. Being More Interesting
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads — and the phenomena does exist — the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads....
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to...
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