The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.
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Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
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Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
Big changes are coming to the audience network placement for Facebook ads. Are you ready? Read to find out what these changes mean.
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5 Can’t-Miss March Facebook Updates
This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.
3 Ways to Improve Your Facebook Retail Ads
Take your Facebook Retail Ads to the next level by understanding these three technical aspects to campaign management.
Facebook Audience Overlap: What Is It And How To Avoid It
Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
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4 Paid Media Lessons In Podcast Advertising
It seems these days everyone has a podcast, learn how to make your podcast campaign stand out with these 4 lessons.
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Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
Today’s marketers need to know about one of the most powerful marketing tactics available — Facebook Messenger marketing with chatbots. This is your guide.
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
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How to Use Asset Placement Customization in Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
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Increase Conversions In Facebook And Decrease Cost Per Conversion
Explore how I increased conversions 74% while decreasing cost per conversion 43% by using one easy tool.
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