Explore valuable insights for marketing events in Facebook discovered by testing and analyzing data for over a year!
How to Best Use Facebook’s Campaign Budget Optimization Feature
Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature.
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4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
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10 Tips To Fix Facebook Ads Under Delivery
Follow these 10 tips to help you fix under delivery of your ads in Facebook Ads.
How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
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I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
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15 Things Facebook Ads Should Do Better
15 things Facebook should change about Ads Manager to make it a better and more efficient platform for advertisers.
4 Facebook Ad Time Saving Tools
Four tools you need to be using in Facebook advertising to save time and help focus your attention where it really matters.
What Advertisers Can Learn From Facebook’s Rough Quarter
While Facebook’s recent poor showing is not catastrophic for the platform, advertisers should audit their own advertising practices in light of the privacy and advertising concerns that contributed to the tech giant’s decline.
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Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
In this blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! Take a look at how we used them to increase lead flow and lower CPL.
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3 Tips to Building Good Lookalike Audiences in Facebook
Learn how to build top performing lookalike audiences in Facebook.
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An Introduction to Advertising on Facebook Marketplace
Get an introduction to advertising on Facebook's Marketplace and how to best utilize the placement.
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