The insights provided in the Bing Ads Campaign Planner are especially helpful when creating a strategy for segmentation of campaigns and ad groups.
[New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level
In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options.
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Road Trip – 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
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Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
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Expand Your Reach With These 3 PPC Ad Platforms
People are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert.
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Are Your Ads Showing Where You Think They Are?
While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.
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5 Tricks To Make Your Pay Per Click Profitable This Year
Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.
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Identify The Best Structure For Your PPC Account
Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.
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How I Increased Leads For My Client In A Niche Industry
I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.
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Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be...
New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
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Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas.
