The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test...
Continue Reading Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
As part of our week-long series on PPC geo-targeting, today I’m going to showcase the basics of setting up geo-targeting in the “big three” pay-per-click search engines. While the general process for setting up geo-targeting is similar between Google AdWords,...
Whether you’re new to PPC or not, geo-targeting is an essential tactic to know and understand. In the next five days, we’re going to dive into the why, how, where and when of geo-targeting best practices. Google and Yahoo have...
Continue Reading Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since...
Continue Reading Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo!...
Continue Reading Maximize Your International PPC Exposure in Microsoft adCenter
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of...
Continue Reading Ask PPC Hero! PPC Geo Targeting Best Practices
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can...
Continue Reading Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content...
Continue Reading Use Demographics To Geographically Target Your PPC Ads
Google has recently released new PPC targeting options: demographic targeting. With this option you can specify the age and gender you would like to target with your PPC ads. Currently, this option is available to a limited number of AdWords...
Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting...
When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow – and vice...
Continue Reading Use the Right Keywords with the Right Targeting for Greater Success!
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic...
Save time and Become the Hero with updates from PPC Hero in your inbox!
