Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.
Google Ads Editor
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
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Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.
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Changes to BMM keywords – What we have seen so far and tips for 2022
Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.
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Five Major Updates in Google Ads You Must Know as a Digital Marketer
Be on the lookout for these Google Ads updates. Learn how to apply advanced marketing strategies for your next Google ads campaign optimization.
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Don’t Need to Panic Over Sunsetting ETAs
By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?
December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
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February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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The 2017 Guide to Google AdWords
In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!
AdWords Editor 12: Everything You Need To Know
AdWords Editor 12 is here. Read all about the new features, improvements, and more!
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Use AdWords Editor Like A Pro
We will take you through a list of keyboard shortcuts, advanced shortcuts and hacks, best practices and tools that are sure to make you an Adwords Editor guru.
[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Join Hanapin Marketing and AdStage experts for a breakdown of the most valuable Google AdWords features, rated on a scale of 1 – 10.
