Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the...
Continue Reading The Important Takeaways from Google I/O 2024
Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.
Continue Reading Changes to BMM keywords – What we have seen so far and tips for 2022
By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?
Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively.
Continue Reading Google Is Retiring tCPA and tROAS Bidding Strategies
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
Continue Reading December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
Continue Reading November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
Continue Reading October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms.
Continue Reading February Updates to Paid Advertising Platforms
Get a recap of the Fall 2019 updates to Google Merchant Center including updated diagnostics, design, navigation, and much more.
Continue Reading Fall 2019 Updates to Google Merchant Center
In this monthly post, we bring you the latest from all of the major platforms.
Continue Reading August Updates to Paid Advertising Platforms
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.
Continue Reading Close Variants Diluting Match Types – What You Should Know
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
Continue Reading Early June Updates to Paid Advertising Platforms
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