Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
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Google Ads Updates
AdWords Global Site Tag Implementation Guide
Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!
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The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
Continue Reading The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
Continue Reading AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
The New Interface and Beyond: AdWords Updates 2018
In this webinar, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google AdWords platform and provide you with helpful strategies to implement and see the beneficial impact!
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2018 AdWords Updates: Notes, Add-Ons & Optimize
Google has been busy recently making several updates to the features and policies for AdWords. Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.
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Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time!
Continue Reading Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
AdWords Interface Updating By End of 2018
By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not...
Tips & Tricks for AdWords Grant Accounts
Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of...
AdWords Grant Policy Changes
Info about AdWords grant policy changes and tips on how to deal with them.
