Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.
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Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
Continue Reading Announcement! The 2019 PPC Hero Summit is March 6th
PPC Investigative Report: What Are APIs?
This PPC investigative report will give you a basic, fundamental understanding of APIs, enabling you to learn more about the advanced aspects of API.
Google’s New Ad Position Metrics: Rethinking Average Position
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
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Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Explore how to target and exclude mobile apps in Google Ads post deprecation of adsenseformobileapps.com and G-mob exclusions.
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4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
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New Interface, New Syntax: Automating Rules in Google Ads
Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.
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Tracking UAC Performance Through Third-Party App Analytics
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.
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Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
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Max Clicks For Budget-Limited Campaigns: A Case Study
Does Max Clicks work better than ECPC for budget-limited PPC campaigns with limited conversion data? Find out!
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AdWords Global Site Tag Implementation Guide
Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!
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The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!
