In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
Continue Reading The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
We've partnered with Jeff Sauer at Jeffalytics, so you can master your Google Ads skills by taking his PPC Course at a discounted price. Learn more now!
Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!
Continue Reading Update Bids and Monitor Changes with AdWords Scripts
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
Continue Reading Leveraging Custom Intent Audiences on YouTube
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
Continue Reading Why You Should Test Target ROAS Bidding for Shopping Campaigns
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
Continue Reading Google Adds New Tools to Highlight Physical Store Locations
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
Continue Reading Up and Running with AdWords Add-on for Google Sheets
What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.
Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
Continue Reading The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
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