Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and Descriptions and optimize ad delivery based on the top-performing Headline and Description combinations. These ads will appear in the same locations and will look like Expanded Text...
Continue Reading Responsive Search Ads: Google’s Latest Text Ad Format
SaaS clients have a stereotype of moving really fast and want quick results. Here are 4 of my top tips on how to generate paid search leads through AdWords.
Continue Reading 4 Tips on Generating Leads for SaaS Clients
AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.
The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We'll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.
Continue Reading Last Chance to Register for the PPC Hero Summit!
An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.
Continue Reading Testing New Bidding Strategies Through AdWords Experiments
Learn how to monitor and optimize towards PPC profits to help grow your brand.
Continue Reading How I Increased Non-Brand PPC Profits by 650%
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
Continue Reading An Argument for Automatic Placements on Google Display
Is your PPC account underperforming? Get tips on how to keep plugging away with the right steps to get the account healthy again.
Continue Reading How To Audit a Low Performing AdWords Account
Info about AdWords grant policy changes and tips on how to deal with them.
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Continue Reading Seven insights hiding in Google’s new Christmas shopping research
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Continue Reading Stop Using Google’s First Page Estimates to Set Your Bids
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