Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.
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Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.
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Live Blogging Google Marketing Next 2017
Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered.
The Complete Google AdWords Shopping Campaign Settings Breakdown
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings.
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10 Advertising Options that Aren’t Google AdWords
It is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results.
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First Impressions Of The New Google AdWords Dashboard
I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings!
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How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. However, many small wins can lead to significant improvements in performance over time.
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Google Shares (A Little More Of) The Reins On DSAs
Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates.
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How You Can Generate More Conversions For Lead Generation Accounts
Level up your ad game by using ad customizers and optimizing your geo-targets for lead generation clients, especially for an educational vertical.
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Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
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