Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
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AdWords Text Ads Automatically Changing To Responsive Ads On GDN
Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.
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PPC Video Campaign Targeting Methods You Shouldn’t Forget
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.
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How To Use Adwords Campaign Drafts And Experiments
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.
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The Greatest PPC Comeback of All Time?
Attention football fans! Take a journey with Lauren as she walks through a PPC comeback story including football metaphors!
How To Use AdWords Ads IF Functionality
We will cover what IF statements are, what they can do, and how to set them up in your account for success.
Bing Ads Automated Imports: A Gift To Handle With Care
Keeping up with PPC can be overwhelming. Bing Ads Automated Imports from AdWords can help advertisers save time, but should be used intentionally and with care.
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Be Smart In 2017: Use Seasonal Budgeting
Spend more when you get more. That's the message that needs to get across. But how do you go about looking into it?
The Simple Beauty Of A PPC Bid Template
Sometimes the best answer is not only the simplest but also staring you in the face like. Enter the Excel template.
Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.
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Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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All’s Fair In Love And PPC: Understanding AdWords Policy
Read on as I share my experience and tips on the policy Google AdWords policy battleground.
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