Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
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Google Ads
The Ultimate How-to Guide on Google Ads A/B Testing
Learn all you need to know about Google Ads A/B testing and make sure your ROI starts trending in the right direction.
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Google Ads Optimization: Search Campaign Optimization List
From a list of keywords to avoid to how to monitor search ad performance to language demographic targeting, we have everything you need, right here.
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Three Tips to Combine Paid and Organic Search Marketing Strategy
Not sure how to align PPC and SEO? These tips will help you master the SERP, align both channels, and maximize your holistic search strategy.
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Using Google Ads for Shopify Success
There’s a lot that goes into building a successful Shopify store. Learn how to use Google Ads to ensure Shopify success in 2022.
How to Claim a Refund on Google Ads for Invalid Clicks
Google Ads is the most powerful digital advertising platform in the world, and you can get a refund when things go south. Find out how!
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Google’s Shiny New Object: Performance Max
Performance Max—Google’s new catch-all campaign type—has pros & cons. Learn how to unlock pipeline potential with Google’s new digital advertising skeleton key.
Changes to BMM keywords – What we have seen so far and tips for 2022
Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.
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Responsive Search Ads: What is the new default in Google ads?
The default ad type in Google Ads has been shifted from Expanded Text Ads to Responsive Search Ads. Learn the changing scenarios for advertisers and how RSAs compare to ETAs.
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Google Ads Resources for the Novice or Expert B2B Advertisers
There are limited resources for B2B marketers, here we gathered them all for you, no matter your level of expertise.
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Don’t Need to Panic Over Sunsetting ETAs
By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?
Creating Impactful Marketing With SA360 & DV360
It’s our job to understand which tools are the best choice for our clients and businesses. Learn how DV360/SA360 can make an impact on your current marketing.
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