It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
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Google Ads
How I Cut Costs By 20% Using Monthly Bid Schedules
Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month.
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Behold The Hidden Feature Of Custom Labels
Custom Labels can benefit your PLA Performance beyond structuring and bidding. Due to a technical constraint custom labels are historicized and can help you to get deep insights about your inventory.
No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.
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Don’t Be Afraid To Create Your Own Metrics To Judge Success
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
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How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
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6 Takeaways From Google’s Performance Summit
Read what our key takeaways are from Google's Performance Summit announcing new AdWords features.
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Liveblogging “Google Ads & Analytics Announcements”
Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions.
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[New Webinar Panel!] Evaluating How PPC & SEO Have Been Impacted By Losing Google’s Right Hand Side Ads
In this new webinar panel, we’ve asked experts from Acquisio and Intropromote to join Hanapin in a discussion on the impact we’ve seen in our accounts, for both PPC and SEO, due to the loss of the right hand side...
Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
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Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]
In this whitepaper, we cover some proven strategies to harness the power of your email lists through Customer Match, with a specific focus on ecommerce and lead gen accounts.
How To Use AdWords Filters To Improve Account Efficiency
AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.
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