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An Explanation Of The AdWords Conversion Optimizer Tool

January 6, 2015 By Jeff Baum

AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.

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Become The Expert! New Advanced Guide To Google AdWords

January 1, 2015 By Jamie Newton

After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...

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Learn How To Fight Click And Conversion Fraud

December 26, 2014 By Jeff Baum

Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.

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Determining The Most Impactful Ad Types

December 23, 2014 By Bri Saxman

Read valuable PPC information we can take from 2014 that we should be aware of for implementation in the coming year.

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Using Google Analytics for AdWords Conversion Tracking

December 23, 2014 By Jacob Fairclough

Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.

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Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

December 19, 2014 By Bri Saxman

Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric.

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Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!

December 18, 2014 By Jamie Newton

How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and...

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Effective Google Analytics AdWords Data Integration

December 17, 2014 By Ryan Haines

Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.

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New Video Analytics Page in AdWords for Video

December 16, 2014 By Bri Saxman

Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that...

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