Learn about what affects cost-per-clicks, how to set initial bids, and methods to performing bid adjustments.
Google Ads
Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas.
Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like...
Continue Reading Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.
Continue Reading Google AdWords Puts Focus on Shopping Campaigns
How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
Continue Reading How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
Morning Clicks: Google Puts More Focus on Mobile and More
The focus this week for Google continued to be on mobile advertising. Google officially launched Mobile-friendly labels.
Continue Reading Morning Clicks: Google Puts More Focus on Mobile and More
Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
Continue Reading Win the Mobile Bid Battle with 3 Easy Excel Reports
Getting Your Shopping Campaigns Holiday Ready
Product Listings are a crucial piece of online sales for eCommerce accounts during the holiday season, so make sure your accounts are ready.
Continue Reading Getting Your Shopping Campaigns Holiday Ready
3 Quick Tips To Simplify Your Bid Optimizations
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
Continue Reading 3 Quick Tips To Simplify Your Bid Optimizations
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked.
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Getting tired of logging in and logging out of Google AdWords accounts? MCCs and Sub MCCs are no longer the only answer
Continue Reading Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
New Reporting for Dynamic Sitelinks Coming to AdWords
Google has stated that in the coming weeks reporting will be able to be seen through the Ad Extensions tab.
Continue Reading New Reporting for Dynamic Sitelinks Coming to AdWords
