Learn tips and strategies to get ready for the holiday season and succeed!
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PPC Ad Rep Survival Guide
I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.
Leverage Paid & Organic Results to Boost Traffic to Your Site
Learn how paid ads and organic listings interact, and how to leverage traffic from both sources.
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PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
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Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
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Morning Clicks: Google’s Latest Releases and More
What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.
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PPC Tips For The Software and Technology Industry
PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.
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Is It Time for a PPC Management Quality Score?
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?
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Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
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Morning Clicks: Facebook Expanding Mobile Ad Network and More
As Facebook continued it's efforts to compete with Google and Yahoo in the advertising world by expanding in mobile advertising.
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Tips for Getting Results with an Inherited PPC Account
Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
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What To Do When Your Display Campaign Loses Volume
Display campaigns can be a great source of leads, but they can also be a bit tricky to control.
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