I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates.
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Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient.
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Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.
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AdWords Rolls Out Customized Creatives
As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!
Avoid A GDN Disaster With One Simple Optimization
Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.
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Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.
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How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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Google Partners “Ask An Agency” Series Continues
Google Partners "Ask An Agency" series continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero.
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Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.
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Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series.
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Mobile PPC Advertising When You Don’t Have A Mobile Website
AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.
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