The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.
Continue Reading Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Google Ads
Product Listing Ads Extended for Search Partners
Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer.
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How Callout Extensions Helped Increase CTR by 221%
Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221%
Continue Reading How Callout Extensions Helped Increase CTR by 221%
Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.
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Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords.
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Callout Extensions for Everyone
Callout Extensions coming to all AdWords users soon? Google has been using select AdWords users to beta test callout extensions.
Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really.
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The Opportunities Tab – The Good And Bad
The Opportunities tab offers account suggestions in Google AdWords and Bing Ads. There are both benefits and poor suggestions that need to be considered.
10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
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Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
Continue Reading Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
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PPC Roundtable – AdWords Close Variants
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
