These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
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My 2014 Google Shopping Wishlist
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns.
6 Tactics For Writing Better PPC Blogs
After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
Google Announces New Shipping Configuration Tool for Shopping Campaigns
Google has developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen.
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Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
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[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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5 Reports You Need For Understanding Dynamic Contextual Ads
We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
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Managing PPC Education Accounts During Back to School Season
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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Why Website Redesigns Impact PPC More Than You Think
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
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