Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response,...
Continue Reading Engagement Ads: New Way For Getting Customers To Interact With Your Brand
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions...
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you...
Continue Reading 5 Quick Wins On An Established Paid Search Account
A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov...
Continue Reading Google AdWords Experiences Temporary Tracking Problems
The hero’s mustache is coming in nicely- we hope yours is, too! Here’s what you’ve missed so far this November: Call Tracking for PPC Webinar 7 Tips for Getting Your PLA Campaign Holiday Ready 1 More Moving Part to Ad...
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are...
Continue Reading Google’s New Campaign Type: Search with Display Select
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system...
Continue Reading Find Quick Wins With AdWords’ New Opportunities Tab
We’ve seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you’ve not yet begun planning for how to manage your...
Continue Reading 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
October’s almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case,...
Continue Reading Boost Your Remarketing Performance With AdWords & YouTube
So we’ve got some very exciting news! Our friends over at Wordstream are holding a contest! They just launched a Grader Contest where they’re giving away $25,000 in Google AdWords spend to one lucky small business. They’re also giving away...
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on...
Continue Reading How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
This week on PPC Hero, we’re all about the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Today, I’m going to share with a you a few pointers on how to troubleshoot where your bad leads...
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