There is an enormous amount of information in a placement report – some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other...
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How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort...
Google’s Keyword Planner: What’s changed and is it any good?
Google recently rolled out the Keyword Planner tool and despite it going relatively unnoticed, it is in fact a huge update to the Google Keyword Tool. Learn more about the latest features and changes.
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5 Things To Improve AdWords Performance In Under 60 Minutes
Many of us don’t have the time to always be checking our AdWords accounts. I’ve lately talked to many new Clients in White Shark Media who actually dreaded going in and optimizing their AdWords accounts because they felt they had...
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The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
Google’s Auction Insights Just Got Even More Awesome
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re...
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When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new...
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Watch an Enhanced Campaigns Migration Live – Free Webinar!
We’re all visual learners to some extent, and that’s exactly why we’re so excited to be able to present a LIVE Enhanced Campaigns migration as this week’s webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through...
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LIVE Enhanced Campaigns Migration: Volunteers Wanted
We get it — migrating your AdWords account over to the new Enhanced Campaigns model isn’t always as easy as it sounds. That’s why we’re hosting a free webinar during which we’ll be migrating an account live, from start to...
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4 Keyword Research Tips To Grow Your Account
Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we're...
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Chasing the Long Tail: How Long Should Your Keywords Be?
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there's a question I've always...
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Top 10 Lessons from Enhanced Campaigns – New Webinar!
We’ve heard the message loud and clear: Google’s Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly...
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