After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account...
Continue Reading Auction Insights from Google: So Much Keyword-Level Data
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly...
Continue Reading Organize Like A Pro With AdWords Custom Labels
On June 30th custom alerts will no longer be offered by Google. In a blog post released today, Google announced that enough people have adopted automated rules to justify discontinuing alerts. On June 15th you will not be able to...
Continue Reading Google to Force More Automation Down Our Throats
This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the...
Continue Reading MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings
Welcome to the third post in our Google Analytics Test Lab blog series. Today I’ll be walking you through using Google Analytics to get the most of you’re your e-commerce PPC account. If you’re running a PPC account for e-commerce, you...
Continue Reading Google Analytics Test Lab: Drive Your E-Commerce PPC Account
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month’s blog series is for you. Check back next...
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the...
Continue Reading Google’s New Ad Rotation Settings are the Devil
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality...
Continue Reading Big Improvements to Quality Score Diagnostics
There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and...
Continue Reading Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement...
Continue Reading New from Google: AdWords Ad Extensions Conversion Data
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all...
If you’re relatively new to PPC advertising, Google’s image search ads may have flown under your radar. What are image search ads, you may be asking? Image search ads are ads that include both text and an inline image, appearing...
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