Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out...
Continue Reading When/Why You Should Use Google AdWords’ MCC
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing...
Continue Reading Every Little Thing We Do Is Magic! – PPC Love Wrap Up
In today’s post, which is our third installment of this week’s PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this...
Continue Reading Let’s Stay Together: Merging AdWords & Analytics Reporting
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can...
Our friends at Wordstream have just published a new infographic showing where Google earned it’s $37.9 billion advertising revenues in 2011. The infographic below shows the top 10 industries that spent the most in AdWords last year, as well as...
Continue Reading The Top 10 Industries That Spent The Most in AdWords in 2011
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice...
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers...
Continue Reading Easier with Editor: AdWords Campaign Experiments
Have you ever gone on thinking something was correct, telling it to others, only to realize later that what you whole-heartedly believed in well, wasn’t. Like when I would sing along with Bill Withers “Give Me the Beach Boys” or...
This is the fifth installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network...
Continue Reading Ad Extensions in 5 Days Series: Social Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute...
Continue Reading Ad Extensions in 5 Days Series: Location Extensions
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’...
Continue Reading Ad Extensions in 5 Days Series: Product Extensions
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead...
Continue Reading Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Save time and Become the Hero with updates from PPC Hero in your inbox!
