If you use AdWords, I’m sure you’ve noticed a status called ‘First Page Bid Estimate’ and maybe even decided to opt in to the newer ‘Top of Page Estimate’ that you can now make a column in your interface. These bid estimates...
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Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough...
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Google AdWords—Applying Ad Review to Paused Ads
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a...
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Google AdWords Conversion Tracking Data Explained
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for...
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Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them...
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Search Intent: Session Based Broad & Advanced Location Targeting
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session...
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My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me...
The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
This is part 4 of our week-long series on starting an AdWords account from scratch. This post will help you activate your shiny new account and track your leads. You are almost to the Emerald City, Dorothy... don't stop now!
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PPC Campaign Structure Basics & Best Practices
This is the second part in PPC Hero’s week-long series on starting an AdWords account from scratch. This post focuses on creating your account structure and best practices. Give us 5 days and we’ll teach you how to start you...
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Starting An AdWords Account From Scratch
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s...
Keyword Match Types: The What and Why
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set...
Dealing With Google AdWords and Analytics Data Discrepancies
In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our differences? Why can't we work things out? Little people, why can't we all just get along?” Although things didn’t end so well...
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