Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave...
Continue Reading “Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types...
Continue Reading The Ultimate Guide to Google AdWords Quality Score
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize,...
Continue Reading 5 AdWords PPC Areas I ‘Take With a Grain of Salt’
Wordstream conducted a survey to determine the most expensive keywords in Google AdWords. The result was 20 keyword categories that boast the highest CPC and highest competition. Find out if you are bidding on any of these keywords and learn...
Continue Reading Discover The 20 Most Expensive Keywords in Google AdWords
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google...
Continue Reading Using Top vs. Side Ad Segmentation To Make Bidding Decisions
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC...
Continue Reading AdWords CPA Bidding Basics and Best Practices
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new...
Continue Reading Why You Need a Video Campaign, and Why It’s Easier Than Ever
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren’t you using more automated tools? From Google’s automated rules to reports downloaded through Analytics Intelligence, Google has...
Continue Reading Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion! Thank you...
Continue Reading Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
One of our clients here at Hanapin is in the hCG diet space, which is a very exciting, fast paced, and competitive vertical in the PPC world. From an agency standpoint, it’s a great account to work on because accounts...
Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for...
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
Continue Reading PPC Hero Knows 4 Ways To Increase Your Display Traffic
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