There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that...
Continue Reading What You Need to Know to Set Up Monthly Invoicing With Google AdWords
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don’t. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on...
Continue Reading What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Today Google announced the launch of a new help forum for Adwords users. This new and improved forum is a place for novice and advanced AdWords users to ask questions, get answers, build relationships among fellow PPC experts, not to...
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords’ third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC...
Continue Reading Utilize the Google Search Partner Network to Increase Your PPC Performance
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC...
Continue Reading Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we’d cover how you can find this new information within your AdWords account....
Continue Reading How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the...
Continue Reading Has the Google AdWords Landing Page Quality Score Changed? Find Out!
In the Google newsletter yesterday they announced that they will be automatically including Canada in all new campaigns. If you don’t want to target Canada you must remember to go into your campaign and remove the country from your geo-targeting...
Continue Reading Google Says You Should be Including Canada in All Your PPC Campaigns, What!?
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I’ll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding...
Continue Reading Google Terminates Advertising Agreement with Yahoo
Today, Marketing Pilgrim discussed something new in Google search results – expanded product views in AdWords ads! The example given was for Blue Nile, the massive diamond retailer. The regular PPC ad is still intact, but there is a plusbox...
Continue Reading Have You Seen This? Expanded Product View on Google PPC
What do you do when you feel like you’ve hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren’t generating the amount of traffic you think you’re capable...
Continue Reading Use Your Impression Share Report To Increase Clicks and Conversions
One thing I love about managing PPC campaigns is that I’m always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in...
Continue Reading Why Position Preference May Stop Showing Your Ads
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