Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren’t showing because they’ve set their keyword bids too high...
Continue Reading Yet Another Reason Why Your Ads Aren’t Showing in Google
Ok, so I’m about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with...
Continue Reading It’s Alive! Beware of the Search Beast Named “Yahoogle”
For the longest time, I’ve admittedly been one of those search marketers that’s always praising the almighty Google. Every new product was the best thing ever, and the mantra of “do no evil” rang true. This infatuation even bled into...
Continue Reading The Honeymoon Is Over – My Infatuation with Google is Waning
Recently, there have been reports that AdWords users have received fraudulent emails that appear to be from Google – but they are not. These fraudulent emails (otherwise known as “phishing emails”) ask users to update their billing information, edit their...
Continue Reading Keep Your AdWords Account Safe: Don’t Fall For Phishing!
Back in March I wrote a post on the new Google Adwords Automatic matching beta, as well as Joe my colleague wrote on the subject just last week. At the time none of my accounts qualified for the beta and...
Continue Reading Google Automatic Matching Test Only Generated 1 Click!
Some of you may have noticed an alert within your Google AdWords account that says, “New! Automatic matching has been enabled in your account.” What is “automatic matching”? The one-sentence summary from Google states, “Your ads will now show for...
Continue Reading What You Need to Know About Google Automatic Matching
If you’ve sat in a marketing meeting lately you may have heard the ever evolving question of online marketing today, “How can we add social networking to our site?” Google may have mastered a way to do this, and it’s...
Continue Reading Increase Customer Retention with Simple Social Networking
On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions...
Continue Reading Check This Out! Identify Unique Conversion Actions with Google AdWords
Hat-tip to Stuart Brown for the “Google is a Giant Robot” Image Back in February we announced Google’s intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they’ve had for some time! In...
Continue Reading Has Google’s Display URL Policy Affected You Yet?
I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how...
Continue Reading “My Change History” Tool Soon to Add Account Performance Charts
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics...
For many PPC managers the Google AdWords’ content network is still a scary place. Much like a horror movie, the monster is always scarier when you can’t see it. But once it’s within sight, it’s not so bad – much...
Continue Reading The Google Content Network Isn’t So Scary: Here’s How To Make It Work
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