I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to...
Continue Reading Why You May Not Be Able to Use Google Adwords Campaign Optimizer
Google’s Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to...
Continue Reading Breakdown of Top Ad Placement: Before and After
Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for...
Continue Reading Google Top Ad Placement, What You Need to Know
Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The...
Continue Reading AdWords Top Ad Placement Formula Is Set for a Facelift
At the end of August, our company’s dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we...
Continue Reading Get Your PPC Questions Answered By a Googler, In Person!
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you...
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our...
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn’t pay much attention. After speaking with our AdWords rep, the...
When we logged into our AdWords accounts this morning a number of them contained this notification at the top: “Your account budget is currently set to end before your ad campaign(s). Campaigns cannot run beyond an account end date. To...
Continue Reading Don’t Worry: Your AdWords Accounts Aren’t Ending
What is it? Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency...
An interesting question/issue has been posted over at WebmasterWorld: On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions....
As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions...
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