While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
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Google Display Network
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.
How To Build Custom Affinity Audiences In Old & New AdWords
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use.
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Google’s Responsive Display Ads Pack A Punch
Google recently launched responsive display ads. Learn how to set up RDAs and the best practices to make your responsive ads true champs.
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Evolve Your Conversion Strategies For The Modern Consumer
The advancement of technology has changed the way we, as marketers, need to think. Consumers are now in control of the amount of information they require and how they deliver feedback.
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How Should You Use Display Advertising?
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?”
Google Display Network Targeting: What You Need To Know
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online.
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Ensure Your Display Network Conversions Are Legitimate
When you do see conversions in the Google Display Network, how do you verify the quality of those conversions? We have some suggestions and tips.
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AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
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Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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[New Toolkit!] The Complete Toolkit For The Google Exams
Get the essentials you need to prepare for the Google Exams in this brand new toolkit by Hanapin Marketing and iPassExam!
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5 ROI-Improving Campaign Types You’ve Never Tried
I'm going to share 5 campaign types that are slightly more innovative than regular campaigns, and I've yet to have an account come in that's tried all of them.
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