Whether you’re a first timer or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru to pass the Advanced Display exam.
Continue Reading Ace the Google AdWords Advanced Display Exam
August 14, 2014 By Carrie Albright
Whether you’re a first timer or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru to pass the Advanced Display exam.
Continue Reading Ace the Google AdWords Advanced Display Exam
August 13, 2014 By Jeff Baum
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
Continue Reading Quality vs. Quantity of PPC Conversions: A Case Study
July 31, 2014 By Kayla Kurtz
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
July 25, 2014 By Jeff Baum
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
Continue Reading Managing PPC Education Accounts During Back to School Season
July 23, 2014 By Jacob Brown
Google recently launched a new Display Targeting report in Google Analytics.
Continue Reading Google Analytics Now Offers Display Targeting Reports
June 13, 2014 By Kristina McLane
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list...
Continue Reading Do Your Campaigns Target “Search & Display Networks”?
May 19, 2014 By Sam Owen
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. To open up I’m going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I’ll also show...
Continue Reading Stop Your Google Display Campaigns Going Off The Rails
March 26, 2014 By Jamie Newton
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
February 7, 2014 By Eric Couch
To most folks, finding (non-Remarketing) success on the Display Network can be an elusive goal. This vast conglomeration of partner sites can, without proper management and restraint, place your paid advertisements in front of just about anyone, anywhere. They’ll usually...
Continue Reading How Auditing Placement Data Cut CPA’s by 67%
February 4, 2014 By Carrie Albright
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their...
Continue Reading 9 Solutions To Your Disapproved Remarketing Lists
January 27, 2014 By Sarah Wells
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help...
Continue Reading Google to Receive More Insight from Muted Ads
November 15, 2013 By Jeff Baum
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are...
Continue Reading Google’s New Campaign Type: Search with Display Select
Save time and Become the Hero with updates from PPC Hero in your inbox!