There’s a fine line to walk when it comes to targeting. Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there. Google has a feature that will allow...
Google Display Network
Lessons Learned From AdWords Flexible Reach
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
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Is CPM Bidding a Waste of Your Money?
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found...
10 Ways to Decrease Your Display Network CPA
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some...
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Four Ways to Make the Most of Demographic Targeting
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to...
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Reduce Your Display Network CPL in Three Minutes
Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!!
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Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end...
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Flexible Targeting on the Google Display Network
So, the other day I was changing some settings and noticed this little guy in one of my accounts: Yeah, I should have noticed this on the AdWords blog, but I didn’t. Hey, I get busy just like everyone else!...
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Interview with Lisa Raehsler: PPC, Display, and Ecommerce
This week, we have the pleasure of sharing an interview with Lisa Raehsler, Founder and SEM Strategy Consultant at Big Click Co. Lisa will be joining us at Hero Conf 2012 to speak about PPC for Ecommerce and Retargeting. There...
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Massive Update to Google Display Network
Yesterday Google announced that they are rolling out a new Display Network tab on their interface. Over the next few weeks this tab will become available in your account and, if you’re in the interface everyday like we are here...
Google Connects Marketing Across the Ages
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns...
Something You Need to Know About the Google Display Network
Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can rack up a lot of money in a small amount of time. I feel lucky because some...
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