I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days...
Continue Reading Baseball and PPC – Know Your Cleanup Hitter
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in...
Continue Reading Did You Know: Some Google Display Network Sites Don’t Track Conversions
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better...
Continue Reading Newest Developments for the Google Display Network
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All...
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new...
Continue Reading Why You Need a Video Campaign, and Why It’s Easier Than Ever
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t...
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
Continue Reading PPC Hero Knows 4 Ways To Increase Your Display Traffic
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that...
If you’ve chosen contextual targeting as your approach to the Google Display Network, Google’s Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most...
Continue Reading PPC Hero Video Blog #3: The Contextual Targeting Tool
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content (or display) network is a great way to help expand your...
Continue Reading Finding Success on the Google Content Network
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start. Google Adwords Display Network So what...
Continue Reading Creating Image Ads with The Adwords Display Ad Builder
I love how Google Adwords continues to change to provide additional tools and settings to help optimize my accounts. While there are times I get frustrated with the content change (still not happy about the disappearance of all of the...
Continue Reading How-To for Google Display Conversion Optimizer Setting
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