Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at...
Continue Reading How To Use Google’s Contextual Targeting Tool
We have had Interest Category Marketing, a display network targeting feature that is still in beta, available in some accounts for a while, but this month I began using it and thought I’d share a few of the initial observations...
Continue Reading AdWords Interest Category Marketing: Initial Observations
Though we’ve seen much success from running text-only campaigns on the display network and continue to have many accounts with successful text-only display ad groups, I think there’s growing evidence that well-designed (and well-tested, as always with all ads) image...
Playing the game of increasing relevancy and reducing cost on Google’s content network makes me feel a little like I’m playing a game with a deity who occasionally drops delicious cookies and golden coins in my path, and sometimes leaves...
Continue Reading Banana Peel Avoidance 101: Increasing Visibility and Relevancy on Content
The Google and Yahoo! content networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network...
Continue Reading How To Exclude Domains from the Content Network
Lately, I’ve been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data...
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