Google Shopping

How to Supercharge Your Google Shopping Ads

June 1, 2018 By James Marshall

Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns!

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Seven insights hiding in Google’s new Christmas shopping research

December 15, 2017 By Matt Lawson

In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.

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How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation

November 8, 2017 By Zach Bruner

Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.

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How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

October 13, 2017 By Zach Bruner

Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.

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Leverage Google Shopping for a Blowout Holiday Season

September 11, 2017 By Bonnie Pogorelc

Join Google’s Julia Meter and Hanapin’s Zach Bruner as they show you the areas you can be working in now to improve holiday shopping results in the coming months.

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The Complete Google AdWords Shopping Campaign Settings Breakdown

May 17, 2017 By Zach Bruner

When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings.

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Avoid These Common PPC Shopping Strategy Mistakes

April 11, 2017 By Kelsey Hadaller

Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.

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Get Your Mobile PPC Ready For The Holiday Season

October 28, 2016 By Kristin Vick

If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.

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Google Announces Ecommerce Partnerships For Shopping

October 19, 2016 By Emma Franks

Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.

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