Custom Labels can benefit your PLA Performance beyond structuring and bidding. Due to a technical constraint custom labels are historicized and can help you to get deep insights about your inventory.
Google Shopping
Shopping Ads Confession: I Think Custom Labels Are Overrated
I rarely use custom labels in Shopping ads. Find out why!
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These AdWords Scripts Will Help Manage Shopping Ads
Find duplicate targets, check product group structure, set CPA based bids and automatically download shopping reports with these free AdWords Scripts.
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5 Things Ruining Your Shopping Feed
When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.
Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
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Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.
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New Google Shopping Insights Tool – Treasure Or Time Waster?
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet.
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Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
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Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online.
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3 Ways Custom Labels Improve Product Ads ROI
Custom labels in Google Shopping campaigns are a great feature to use because they can help you get more clicks for the products that deliver the best results.
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Final Solution For Exact Match In Shopping Ads
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
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Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.
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