This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.
Continue Reading Google Rolls Out Enhancements To Merchant Center Data Feeds
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
Continue Reading Analyzing 10 Months Worth Of Google Shopping Search Partners Data
Get the essentials you need to prepare for the Google Exams in this brand new toolkit by Hanapin Marketing and iPassExam!
Continue Reading [New Toolkit!] The Complete Toolkit For The Google Exams
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management.
Check out this list of 4 lesser used techniques which help advertisers occupy additional real estate for ecommerce paid search ads.
Continue Reading 4 Insanely Easy-To-Implement Features For Ecommerce Retailers
By creating a way to buy within the search engine, Google streamlines the buying process and takes work off the searcher.
Continue Reading Google’s Inclusion Of Buy Button A Game Changer For Retailers
Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.
Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency.
Continue Reading Segmenting Top And Poor Product Performers – A Google Shopping Case Study
Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.
Continue Reading 5 Tricks To Make Your Pay Per Click Profitable This Year
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
Continue Reading Streamline How You Write Promotional Ad Copy
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
Continue Reading Structure Your Way To Google Shopping Success
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
Continue Reading New to Google Shopping? Read These 9 Tips To Own It
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