Google Shopping

Maximize Your Performance In Google Shopping

February 27, 2015 By Spike Patching

Use these variety of techniques to maximize performance in Google Shopping, and minimize the amount of work time.

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Your Ultimate Google Shopping Exam Checklist

February 16, 2015 By Carrie Albright

Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.

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Give Your Product Feed The Attention It Deserves

February 11, 2015 By Matt Umbro

Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance

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Top Products Or All Products? The Google Shopping Debate

February 10, 2015 By Kirk Williams

In your Shopping campaigns, should you bid on all products or just your top products? See what I think.

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Don’t Let Google Shopping Campaigns Trip You Up

February 5, 2015 By Chadd Powell

This post details a couple of things to keep in mind when building and managing your Shopping campaigns.

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What The Google Trusted Store Announcement Means For Merchants

January 22, 2015 By Matt Umbro

The process for online merchants to become Google Trusted Stores has become much easier.

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Showcase PPC’s Holistic Value With AdWords New Store Visits Metric

January 12, 2015 By Cassie Oumedian

32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.

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Reassessing My 2014 PPC Suggestions And Looking To 2015

December 19, 2014 By Matt Umbro

As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.

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10 Ways To Grow Your PPC Account – New Whitepaper!

October 30, 2014 By Jamie Newton

Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...

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