After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
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New to Google Shopping? Read These 9 Tips To Own It
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
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Maximize Your Performance In Google Shopping
Use these variety of techniques to maximize performance in Google Shopping, and minimize the amount of work time.
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Your Ultimate Google Shopping Exam Checklist
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
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Give Your Product Feed The Attention It Deserves
Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
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Top Products Or All Products? The Google Shopping Debate
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
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Don’t Let Google Shopping Campaigns Trip You Up
This post details a couple of things to keep in mind when building and managing your Shopping campaigns.
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What The Google Trusted Store Announcement Means For Merchants
The process for online merchants to become Google Trusted Stores has become much easier.
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Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.
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Reassessing My 2014 PPC Suggestions And Looking To 2015
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
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10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
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Morning Clicks: Facebook Expanding Mobile Ad Network and More
As Facebook continued it's efforts to compete with Google and Yahoo in the advertising world by expanding in mobile advertising.
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