In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
Continue Reading Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Google Shopping
AdWords Implements Shopping Campaigns Upgrade Tool
Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over.
Continue Reading AdWords Implements Shopping Campaigns Upgrade Tool
[Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
My 2014 Google Shopping Wishlist
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns.
