Here are 7 areas to focus on where there can be the most opportunity to identify gaps in a PPC program and help create a blueprint for success.
Highly Visible: Advanced Display Ads
How To Pitch YouTube Video Ads As A New PPC Initiative
Video advertising is an advertising platform to enter cautiously, similar to Display advertising. There is a lot of advertising space and views to be had, and the key to success will be smart targeting and good creative on top of...
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3 Easy Steps To Success For Holiday eCommerce
This Holiday season will be all about making the biggest days work for you, and making the absolute most out of the traffic available on these days. If you screw up Cyber Monday, you'll be hard pressed to make up...
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Revisiting Display Targeting One Year Later
There has been so much change in the Display Network, and we know so much more now than we did a year ago. The set-up of Display targeting is way more advanced now and it's time to take a fresh...
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3 Ways To Grow Your Display Efforts
Display networks (including Google's and others out there) offer some great opportunities for expansion in your accounts. Utilize what's already available and stay at the cutting edge to make the most of your opportunities.
Spring Clean Your Display Campaigns
Many accounts are focused on Search, because it normally performs better than Display. This is especially true for eCommerce and most direct response accounts. That sometimes leads to Display Network campaigns being a hot mess.
The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
