While some brands put CRO testing on hold during the holidays, there are some eCommerce-specific best practices to implement to make the most of the season.
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Holidays
Facebook Ads Holiday Checklist [2020]
Between online shopping highs, COVID, and elections, Facebook advertisers must prepare for Q4 like never before. One Sr. Social Strategist shares his top tips.
Ecommerce Ad Updates You Should Know As We Approach Q4
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.
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12 Holiday PPC Optimization Tips
This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS.
Facebook Holiday Checklist: 6 Tips For Success
The influx of advertisers on Facebook during the holidays creates a very competitive ad space. Here are some tips to make it a successful season.
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5 Optimization Tips to Maximize Sales This Holiday Season
As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.
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Are Coupon Sites Stealing Your Holiday Sales?
Everyone likes to save money during the Holidays. Learn how Google Analytics can help you see which sites could be stealing your conversions.
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Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
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How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
5 Fast Fixes For Your Holiday PPC Strategy
Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough...
Last Minute Tips For Holiday Ad Extensions
In case you hadn’t noticed, the holidays are fast approaching! Have you added any holiday extensions?
Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
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