Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything...
How To Guides
Guide to Google AdWords for Small Businesses
Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can easily be utilized. That just leaves learning HOW to utilize it properly....
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How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it’s not often, at...
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Read This Now! – A Look at Effective Calls to Action
By popular demand from our loyal PPC Hero readers, ladies and gentlemen, today’s post is going to dive a little deeper in to what may seem like a simple ad copy writing topic: calls to action. So why the dig-in?...
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How To Gain Client Buy-In for Mobile PPC
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. Most clients would have a hard time arguing with direct statistics, so today...
Profit Per Keyword…Beats Cost Per Acquisition Every Time
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of...
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Google Analytics Test Lab: Finding New Test Subjects
Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity...
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Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your...
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New Series: Google Analytics Test Lab
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month’s blog series is for you. Check back next...
April Showers Bring May PPC Flowers: Series Wrap Up
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to...
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Nurturing Your PPC Account: What To Do Next?
This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now that we’ve...
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PPC Account Structure: Build It & They Will Come
Part three of our week-long series, April Showers Bring May PPC Flowers! Learn best practices and helpful tips on building a great account structure as well as how to launch a "restructure" of an existing account. Think Kevin Costner. No,...
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