Ever have a broken heart? Most PPC managers have... but we can help you mend that broken heart and pick up the pieces. Our February PPC Hero series will take you through some sticky account situations and help you get...
How To Guides
PPC & Time Management: A Make-It-Better Checklist
With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human...
Continue Reading PPC & Time Management: A Make-It-Better Checklist
Easier with Editor: AdWords Campaign Experiments
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers...
Continue Reading Easier with Editor: AdWords Campaign Experiments
Ad Testing Made Easy: Series Wrap Up
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we...
Ad Testing Made Easy: The Set Up
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today's topic is how to set up proper ad...
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of the page.) These tips are relevant to 2012, actionable, and will...
Ad Test and You Shall Receive!
It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance....
Our Greatest Hits for December 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This is...
How to Manage a Lead Gen PPC Account with No Conversion Tracking
The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails....
Continue Reading How to Manage a Lead Gen PPC Account with No Conversion Tracking
Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly...
Continue Reading Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Ad Extensions In 5 Days Series: Wrapping It Up!
This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don't miss out on this series!!!
Continue Reading Ad Extensions In 5 Days Series: Wrapping It Up!
Ad Extensions in 5 Days Series: Location Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute...
Continue Reading Ad Extensions in 5 Days Series: Location Extensions
