This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I...
Continue Reading Ad Extensions in 5 Days Series: Call Extensions
This is the first article in our week long adventure to uncover the greatness of Ad Extensions in Google AdWords in just 5 days! Step into the realm of Site Link Extension and see that the proof is in the...
Continue Reading Ad Extensions In 5 Days! Site Links – Small But Mighty!!
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead...
Continue Reading Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
So this week is a fun post to write. This week I will be in Hawaii enjoying my time with friends. This is one of the benefits to being an online PPC manager. I can work from where ever I...
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands...
Continue Reading 3 Strategies for Building Buzz Ahead of a Trade Show
This week we covered 4 ways to Manage a PPC account with different, tricky issues in our monthly PPC Hero Blog Series. This is a series that you cannot afford to miss. And we've wrapped it all up with a...
Continue Reading How To Manage a _______ PPC Account Series Wrap Up
For our final installment in the How I Manage A PPC Account With/Without __________ series, I’m going to explain how you can make the best of what seems like an impossible situation and effectively manage an E-commerce PPC account without...
Continue Reading How I Manage An E-commerce PPC Account Without Conversion Tracking
Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists.
Continue Reading adCenter’s Explicit and Implicit Bidding – A Swimming Success
This is part 4 of our week-long series on starting an AdWords account from scratch. This post will help you activate your shiny new account and track your leads. You are almost to the Emerald City, Dorothy... don't stop now!
Continue Reading The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
This is the second part in PPC Hero’s week-long series on starting an AdWords account from scratch. This post focuses on creating your account structure and best practices. Give us 5 days and we’ll teach you how to start you...
Continue Reading PPC Campaign Structure Basics & Best Practices
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to...
Continue Reading Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing...
Save time and Become the Hero with updates from PPC Hero in your inbox!
