Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
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How To Guides
How To Pair The New Supermetrics Native Connectors To Data Studio
A how-to guide on pairing new Supermetrics connectors with Google Data Studio for more in-depth reporting with third-party data.
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How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
A Guide To Bing Ads Shopping Campaigns
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.
2017: The Year You Launch Your Video Ads
Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success!
Linking Up With LinkedIn: A Beginner’s Guide
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
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Treat Bing Like A Special And Unique Snowflake
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
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How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...
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How To Find Out If It’s Seasonality Or Something Else
In many industries seasonality is a harsh truth— not something to be avoided, but rather something to be accounted for.
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Is Your PPC Budget Setting You Up To Fail?
Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.
3 Quick Tips To Simplify Your Bid Optimizations
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
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10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
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