In my last post 5 metrics I use to measure account success I touched on using Google’s segmentation metrics. Today we’re going to take a deeper look into segments and discuss what they are, and how to best use them....
Continue Reading Segmentation: A Unique Way To View Account Performance
Reporting. It’s the Yin and Yang of the PPC world. On the one hand, we love it. Running AdWords and other analytics reports can tell us how we’re doing, whether we’re succeeding or staying flat, and what we should focus...
Continue Reading The Art of Transparency: Better Reporting for Better Results [New Webinar]
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
Continue Reading Labels In The AdWords Editor! Is It But A Dream?
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked negative...
Continue Reading New Year’s Resolutions for PPC Marketers [WEBINAR RECORDING]
We’ve all heard the buzz about Universal Analytics and it’s time to face your fears! This introductory walk-through shows that there’s nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you’re peering...
Continue Reading Demystifying Universal Analytics: An Introduction To The Upgrade
[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use call...
Continue Reading Making the Call: Call Tracking for PPC [Webinar Recording]
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network to...
Continue Reading Grab Attention Like a Champion: LinkedIn [Webinar]
We’ve seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you’ve not yet begun planning for how to manage your...
Continue Reading 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
October’s almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case,...
Continue Reading Boost Your Remarketing Performance With AdWords & YouTube
Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above...
Continue Reading Turbocharge Your Account With Modified Scripts [Webinar Recording]
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you...
Continue Reading Increase the Power of AdWords Scripts With a Few Simple Edits
New companies enter the PPC marketplace daily. We see it first-hand as we bring on new clients who require their accounts to be built from scratch, or with our current clients as they see increased competition in their vertical. Whether...
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