I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s)...
Continue Reading 5 Steps to an Effective & Efficient PPC Agency Search
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully...
Continue Reading Holiday Ad Copy & How to Schedule Holiday Ad Tests
It’s that time of the year. Everyone has been hoarding their vacation days or paid time off just to take days off during the busiest time of the year for some eCommerce clients. Chances are that you’ll either be the...
Continue Reading How To Avoid PPC Management Vacation Nightmares
Amanda West-Bookwalter shows you how to perform a keyword label analysis, which increased leads by 250% and decreased CPL by 54% in one of her accounts.
Continue Reading Reduce your CPL by 54% & Increase Leads by 250% with Keyword Label Analysis
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you...
Continue Reading Holiday PPC Strategy & Prep in Just 7 Steps!
After many requests for a hit list of ways to improve ad copy, the PPC Hero team has delivered! Check out this list of the top 20 ways to improve your ad copy for better performance.
Continue Reading Top 20 Ad Copy Tests for Improved PPC Performance
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in...
Continue Reading Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel...
Continue Reading 3 Time-Saving Techniques For PPC Managers Using Excel Filters
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and...
Continue Reading Using AdWords’ Recent Remarketing Changes To Improve Your Account
Earlier this week I hosted a webinar extolling the virtues of conducting a PPC audit. We had a lot of feedback and follow up questions, which we really appreciated. A lot of you asked about the checklist I use when...
Continue Reading Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account...
Continue Reading Suspended Motion: How to Get Your PPC Account Reactivated
The PPC Hero blog series team decided to focus this month on automation in paid search. The rest of the week, our PPC rock stars are going to discuss true automated tools or features to make your jobs easier, but...
Continue Reading Top 3 Ways to Self-Automate Your PPC Account Work
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